Do you have experience of providing data insights and analytics expertise, for a Sales & Marketing team?
This consulting opportunity is to support our client, a leading consumer electronics company, in quantifying the success and impact of marketing initiatives on customer success and future behaviour.
The project needs a consultant who can:
- Support the Marketing and Sales teams with customer insights and analytics that inform and fulfil strategic objectives and goals
- Drive business analytics projects through all phases, including data quality, data analysis, data visualization, and presentation of results and deliverables
- Monitor usage metrics, understanding business-based explanations for large scale trends and patterns in customer lifecycle behaviour.
Key services:
The key services that you will be asked to provide are:
- Monitor usage metrics, understanding business-based explanations for large scale trends and patterns in customer lifecycle behaviour.
- Develop data models and analytical tools for ongoing audience segmentation, benchmarking, trending and competitive analysis
- Ensure operational excellence by maintaining and improving existing insights development and web reporting processes.
- Quantify the impact of marketing initiatives on customer success and future behaviour.
- Provide Web analytics support to Marketing stakeholders (e.g. producing ad-hoc custom dashboards and Keynote analyses supporting stakeholders).
- Build dashboards, reports and presentations
- Collaborate with cross-functional team, including Marketing, Sales, Data Insights and Engineering
- Design, conduct and analyse A/B tests to optimize performance of marketing campaigns
Mandatory Requirements:
Successful consultants will be able to demonstrate:
- Postgraduate degree (MS or PhD) in a quantitative field of study including economics, statistics, applied mathematics, data science, business, or a related discipline
- 5-7 years professional experience developing advanced Tableau data visualizations, dashboards and reporting
- Programming skills in SQL and Python required to develop and maintain custom ETL processes
- Skills in exploratory data analysis and familiarity with advanced quantitative analysis
- Experience reporting on web analytics in Adobe, or other web analytics tools
- Comfortable using modern data technologies. Familiarity with database modelling and data warehousing principles (Snowflake preferred)
- Knowledge of the digital advertising industry, the mobile app economy or related field
- Familiarity with automated data ingestion processes including APIs
- Ability to partner effectively with data science and engineering stakeholders to meet the data needs of the business, translating business needs into analytical requirements
- Ability to communicate the results of analyses in a clear and effective manner.
- Excellent written, verbal, presentation and communication skills.
- Self-motivated and proactive with proven creative, problem-solving, and critical thinking capabilities.
Working Pattern: Hybrid 3 days Battersea Office, 2 Days WFH
Contract Type: Inside IR35
Start: October 2025
Duration: 12 months